Areas of Business - News Paper

According to a study, the projected growth of Indian Print Media is likely to be averaging 6.7 per cent compounded annually during the next five years. This is fuelled by 26 per cent foreign direct investment allowed in print media in 2002 and the growing potential market size in India. With only around 30% of all households in the country speaking Hindi and literacy levels in the State steadily increasing, the regional print media holds out enormous potential.

Sowbhagya proposes to initially re-launch the erstwhile popular Telugu newspaper “Udayam” from Hyderabad, Vijayawada, Tirupati and Visakhapatnam.

The pioneering spirit is evident from the fact that “Udayam”, is an established brand name among Telugu readers with a high recall value. It has many firsts to its credit. It was the first to introduce color printing, first to introduce features, pull outs. It was the first to launch with record circulation and specials for each day and the first to introduce district editions. 'Udayam' has the brand value to regain its former glory in short span of time.